Mother Nature’s Meat – Hearst Ranch Beef at Local Whole Foods Markets

courtesy of Whole Foods Market

When you bite into a juicy cheeseburger, do you think about the source of the beef?

When the cheese is oozing out of the sandwich and the juice drips down your chin, do you wonder about the health of the cattle that gave you this meat? Or how far the harvested beef had to travel to get to the store where you bought it?

Me neither. I simply enjoy a tasty burger. Or a nice juicy medium-rare steak. I’ve been doing it for years.

And then, like a lot of Americans, I watched Food 101 and I read Fast Food Nation. Blecch, right? Never eating meat again. Until the next time I was on a long road trip and McDonald’s was the only establishment for miles where one could buy a quick bite to eat and keep going. Sigh.

But when I am grocery shopping, I do pay attention to the quality and sources of the foods I buy. I have gone out of my way to visit small markets to buy organic chicken and hormone free beef. I don’t do this all the time (because hello, hate traveling east of Calabasas if it’s not totally necessary) but when I do I always feel better about sinking my teeth into a perfectly grilled steak.

During this season, I can just go to Whole Foods Market in Thousand Oaks, because it is among 18 Southern California locations that will be selling organic antibiotic-free beef from locally raised grass-fed cattle at Hearst Ranch. Yes, the same Hearst as in Hearst Castle. Right up the coast. It’s as fresh, healthful, and eco-friendly as you can get living here in the Conejo Valley.

Photo by Richard Field Levine

Photo by Richard Field Levine (click to visit site)

I sampled ground beef ($9.99/ lb for 7% fat and $7.99/lb for 15% fat) and top sirloin ($13.99/lb). Both were very flavorful, and I discovered that there are a few things to remember when cooking grass-fed beef. From the Hearst Ranch website:

-Grass-fed beef cooks about 30% faster than conventional beef because it is leaner and richer in healthy fats, which melt quicker at a lower temperature than fats in conventional beef.

-Because grass-fed meats cook quickly, marinating them is a good way to add moisture and interesting flavors.

The burgers were juicy and the steak was delicious, but the best part about digging into these meals was that I knew the beef was just better.  And that peace of mind is worth it. Hearst Ranch beef will be sold at 18 SoCal Whole Foods Markets through August 2013.

I received a complimentary sampling of Hearst Ranch beef to facilitate this feature but no further compensation. Yes, as it turns out, I will work for meat.

 

School’s Out, But Public School 805 Is in Session (CLOSED)

UPDATE: This business has closed. Sad. They made really good gin and tonics.

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Night school

Tucked away in an overlooked corner of the Westlake Promenade shopping center at Westlake and Thousand Oaks Boulevards is the new restaurant Public School 805, or PS805. It opened this week hoping people will get wind of its existence. Luckily for me, I got an email about it, so I went to the media preview, took my seat, and got my lesson.

The interior of PS 105 is resplendent with construction materials like wood and steel, props that support its theme including a small wall made of bleachers and a larger wall festooned with lacquered vintage catcher’s mitts. The space is open and utilitarian with a large window into the kitchen, industrial light fixtures, and austere tabletops. There are plenty of nooks but only one large table for big groups. Marketing director Karen Sabourin told me that there is a space for larger parties behind The Grill next door; maybe they’ll borrow it in the future.

Wall o'bleachers

Wall o’bleachers

For your small lunch or dinner group, though, it’s fun to enter PS 805 and see the school-themed elements. A basket of shiny red apples on the hostess stand. The menus that look like composition notebooks, noting a “study group”course (to split with friends) and “recess” (happy hour) which happens Monday through Friday 4-7pm, featuring $4 drinks and appetizers from $4 to $6 in the bar. Coming soon? “The Breakfast Club.”

menu

photo by Lexi Roehner

The bar, naturally, has its own mixologist who delighted me with a drink called the “Juice Box.” I had invented a similar beverage years ago out of sheer necessity – it consisted of Juicy Juice and vodka. This libation, however, was a sublime mix of golden rum, apricot marmalade, and vanilla bitters, garnished with a dried apricot. My friend Lexi tried the Agua Fresca, a surprisingly tasty watermelon martini, straight up.

drinks

Food on the menu at this event included a starter to share, a dinner entree, and a surprise dessert – chef’s choice. As we sampled our charcuterie tray (“The Cutting Board,” with the sweetest carmelized onions I’ve ever tasted), we saw desserts being carried out to earlier diners. Which one would we get?

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Prosciutto, fig jam, Marconi almonds, etc.

For dinner, I had the jidori brick chicken and white bean ragout, and Lexi had the Tuscan chopped salad, made with kale. The chicken was a tender juicy organic dish, skin on, just the right crispiness. Although it was only offered with the lamb burger which I did not order, the chef brought out some “brown bag fries” for us to sample. After all, one cannot judge a restaurant’s mettle without tasting its French fries. These were served in a cut off brown bag, true to their name, with honey mustard sauce and sriracha ketchup on the side. They were tasty, but not the number one reason I would recommend PS805.

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The number one reason I would recommend trying PS805? It’s cute. The nostalgic food theme, the business’s support of local schools (on the night of this media dinner, drinks were on a cash bar basis, with all proceeds to benefit The Conejo Schools Foundation, a group that seems similar to Las Virgenes’ THE Foundation), the decor and menu, even the feedback card presented at the end of the meal, labeled “report card” and asking the diner to grade the business on different areas of service, all create an experience that at the very least gives you something to talk about. I would dine there again, simply to taste more of the drinks (and possibly sample one of the 40 beers) and try a few different foods. Our dessert was a cute presentation of PS805’s take on the PB&J: two large peanut butter cookies each with a dollop of sweet jam in the centers, served with a cold glass of milk. Just one. For dipping.

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Summer Camp at the Apple Store – FREE!

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insert your kid here

Did you know that Apple stores across the nation offer summer camp workshops for kids 8-12? Registration opened yesterday for these free sessions where campers work to create a film – first they create a story board, then shoot their own footage and create an original song in GarageBand on an iPad, and use iMovie to put it all together. Camp ends with a “Film Festival” where campers debut their masterpieces.

During the school year, the Apple stores offer Field Trips for K-12 students and teachers who can visit their local Apple Store to use Macs and iPads to work on class related projects. My second-grader’s class went to the store at The Oaks Mall in Thousand Oaks for a field trip this spring. The kids teamed up to make a film, and every student came home with a (too-big but super cool) T-shirt and a USB drive with his or her movie on it. Here is the movie my son made with his friend:

And here is an example of a Field Trip that took place this spring in Santa Monica, recorded by KTLA Los Angeles tech reporter Rich DeMuro:

The free workshops take place in 1.5-hour sessions over three days. The Oaks store still has room in their 12 scheduled sessions of Apple Camp, so sign up soon! Visit the main page to learn more.