377720 02: James V. O’Connor, author and president of the Cuss Control Academy displays his book “Cuss Control, The Complete Book On How To Curb Your Cursing” Sept. 6, 2000 in his Northbrook, IL. office. Republican presidential candidate Texas Governor George W. Bush, who didn’t realize his microphone was on when he told running mate Dick Cheney what he thought of a New York Times reporter during a campaign stop on Sept. 4, 2000, has been sent O’Connor’s book on how to control the use of profanity. (Photo by Tim Boyle/Newsmakers)