Yes on Proposition 56 Is a No to E-Cigs for Kids

Proposition 56 is on the ballot in November

proposition 56

There are going to be a lot of items on the ballot in November, and you might start hearing ads about Prop 56. I’ve only heard the ones against it, and they make me spit-take. Because when I listen closely, I hear “Paid for by [INSERT BIG TOBACCO COMPANY HERE].”

I learned about Proposition 56 from my colleague at BlogHer in Los Angeles. The proposition, if passed, will add a $2 tax to each pack of cigarettes, and also add taxes to e-cigarettes, which are marketed increasingly more to children. A gateway delivery of nicotine to make them future smokers, perhaps?

Far from being funded by the very-rich tobacco lobby, Proposition 56 is supported by communities who care about healthy kids. Here is their biggest ad so far:

Here are more facts about Proposition 56:
  • Prop 56 will increase CA’s tobacco tax by $2 per pack and place an equivalent increase on other tobacco products containing nicotine, including electronic cigarettes.
  • Raising the tax on tobacco products is an especially effective way to keep kids from smoking, according to the US Surgeon General. And California’s tobacco tax is among the lowest in the nation.
  • The revenue generated from this tax will go to Medi-Cal (health care for low income Californians including 1/3 of the state’s populations and HALF of all CA kids), smoking prevention programs, research into tobacco-related diseases, and law enforcement.
  • Tobacco is still a major problem in California: it kills 40,000 Californians each year and costs taxpayers $3.5 Billion JUST in Medi-Cal spending.
  • Tobacco is still targeting our kids: Each year, 16,800 California kids start smoking – 1/3rd of whom will eventually die from tobacco-related diseases.
  • Now kids are getting hooked on nicotine with electronic cigarettes. A recent CDC survey showed that 20% of California high school kids have used electronic cigarettes in the past 30 days and 40% have experimented with them.

Learn more at


  1. Thanks for posting this, Kim! We’re proud to have the support of parents like you, the California PTA, California’s pediatricians and more!

  2. Prop 56 not only puts a $2.80 tax on cigarettes but will effectively put all CA-based Vape retailers out of business, resulting in the loss of jobs for thousands of residents and loss of small business tax revenue. There will always be teens who choose to smoke cigarettes, regardless of whether e-cigs and/or Vape products are made available to them. You fail to see the bigger picture & that is, vaping is saving lives and reducing healthcare related costs. I used to smoke three packs a day until I had a stroke at age 42. Vaping allowed me to quit smoking and significantly reduce my risk of having another stroke and/or developing heart disease. A “yes” vote for Prop 56 is a vote for loss of jobs, loss of state tax revenue and yes to further increases in healthcare related costs for many who have quit smoking and will go back to smoking because Vape products will no longer be affordable and easily available. It’s more than just big tobacco that supports a NO ON PROP 56.

  3. P.S. To address your first bullet point… E-cigs and Vape products contain NO TOBACCO. E-cigs contain nicotine only. E-liquid (or juice) used in vaping products is available in a variety of nicotine levels ranging from 0mg (no nicotine) to 18mg of nicotine. As such, CA is wrong to lump products containing no tobacco into a bill intended to tax tobacco products.

    Furthermore, nicotine has not been proven to be a gateway substance. However, there is a strong and growing argument that the sugary sodas – many of which contain caffeine – that our youth consume are the true gateway substances, as they mimic the rush and crash/come down found in such drugs as cocaine, speed and ecstasy. Think about it… Have you ever given your kids or seen a kid “high” on Mountain Dew or Dr. Pepper? They get pretty wound up on that stuff before they crash pretty hard.

    Do your research and you’ll find that e-cigs and Vape products are actually saving lives and reducing healthcare related costs. Save lives and jobs in CA. VOTE NO ON 56!

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